Four Reasons Why Direct Marketing Still Works
There’s Facebook, then Twitter. Right now everyone is setting his or her eyes on Google Plus. Let’s not even mention the dozens of online strategies available, as well as radio, print, and TV ads.
Seriously, why do you still need direct marketing? The answer is simple. It works.
Direct marketing has been around for a very long time, and even if new methods are available now, it still remains to be one of the most effective for the following reasons:
It’s easier to track. Yes, the mail marketing strategy is convenient to track-but only if you pick a good mail services provider.
One common fault is blindly thinking that you have delivered your materials on time to the right recipients. Sometimes they don’t arrive at all, and this can hurt not only your pockets but also your relationship with the customers.
But assuming that it works perfectly, direct marketing allows for easy tracking since mail marketing services companies can assist you in these areas.
They can devise plans on how to know which e-mails are received and which ones are opened. Most of all, you’ll have an idea about the response rate. Of course, there’s always room for errors, but if done right, the percentage is almost negligible.
You can be very flexible with direct marketing. This strategy is actually very broad and covers some sub-marketing types, including mail marketing.
The materials aren’t only meant for selling. They can also be used to acquire leads, win customers back, reward patrons for their loyalty, inform them of any updates about your business, offer something cheap through discount coupons, or simply let them feel special by giving away cards during special occasions for example.
It helps create a more personalized message. One of the main requirements in direct marketing is determining your target market.
That means dissecting the demographics of your would-be buyers or present customers: their income, occupation, social status, location, age, preferences or interests, gender, religion, so on and so forth. Out of these data, you can then craft a message that allows you to relate to them while enhancing brand awareness. If you can harness this, you’ll realize that direct marketing, though works for around 20 percent of your total recipients, bring in higher profits and more repeat orders.
It’s cost effective. Though you still spend money on direct marketing, it’s definitely way cheaper than print, radio, and TV ads. You also have to spend only for those who would find a need of your product.