Leadership: The art of getting someone else to do something you want done because they want to do it.
Dwight D. Eisenhower
It’s easy to do.
However it’s also easy “Not To Do.” It’s all up to you. So, just keep this in mind; branding yourself is one of the most important elements of your online marketing success. You must brand yourself as a leader if you’re going to be a successful online home business owner, network marketer or internet marketer. So what I’m going to do is point you in the right direction. And as I said the rest is all up to you. And again you must remember, that just like many other thing’s that insure success. It is easy to do, but then again; it’s easy not to do. So let’s get started.

Building Your Brand.
What is “YOUR” brand Your brand is you. You need to establish your authority, develop a presence and take action.
Authority: Take a look at what your promoting, either a product or service. Now it’s up to you to learn everything that you can learn about that product or service. Remember, you are now becoming their solution.

I hope that you picked up on what I just said; learn everything that you can about it. Not everything about it.
The trick here is not to get stuck trying to get to know every little detail that there is to know. As that will only hold you back. Remember we always want to be moving forward. You just want to know more than a new person that comes to visit your site. And of course, you will learn more and more in time and as you become more active and learn more with time. The key work here is: active.

Develop Your Presence: You want to be known and associated with the product. So your brand is only going to be as strong as how people associate you with the product. You want people to look or think of the product or service and think about “YOU.”
A great way to get started doing this is on social networks, forums and video marketing. This is where you start to build trust and relationships, which is one of the key fundamentals of branding yourself as a leader. You don’t have to be the head of the pack; you only have to be ahead of someone else. Honestly the knowledge that you’re learning right now, is giving you a major advance over many others. It’s just that easy.